bySonu BohraAug 29, 2016 #FbLoves 4 Likes
The ultimate debate for every girl with any skin colour
Growing up in post-colonial era, we are all party to and victim of its many side-effects, but the worst of it certainly is the the skin-whitening epidemic. As a child I was always told how beautiful I am simply because I was fairer than my cousin. Even though my cousin had the most perfectly chiseled face structure and the sharp features I had ever seen. We are simply drawn to lighter skin like a child is drawn to candy.
As an ardent beauty lover and I feel a certain responsibility to understand the products I purchase and thereby endorse, in some small way. So, here’s my rant on the real difference between whitening and brightening products. Can one actually achieve white skin by some topical treatments? In the family of pigment-manipulating products, skin whiteners are probably the harshest level. They are essentially bleaching your skin to strip pigment in regular doses to ‘whiten’ it. Depending on the dosage you’re using, they can gradually turn your skin pale (note: not white), making it dull and listless. Pretty much all of these leave your skin very sensitive and vulnerable to UV light, which leads to a whole host of other problems.
Brightening products on the other hand tackle issues like hyper-pigmentation, sun spots, acne scars and freckles, and they don’t mess with your natural colour. They can be used by anyone with acne scars or discolouration from things like sun exposure. But they’re all not bad and yes, even though Olay has sent us these products, my thoughts in this article are 100% honest. This new range aims to brighten, not bleach – an important distinction. Olay White Radiance re-activates sluggish skin metabolism to quickly reduce the appearance of dark spots. With that it also strengthens and renews your skin’s outer layer, revealing younger cells at the surface level which are radiant and bright!
Unfortunately, with our cultural baggage, anything with “whitening” is now considered bad by discerning borrowers. And I can’t blame you, because with that term the mean is often muddled. Cultural implications are suspected especially depending on how a whitening product is marketed. While they’re not all evil and meant for the purpose of making everyone white, it’s important to understand how the ingredients perform, depending on what your concerns are. Wouldn’t everyone love a bright, healthy glowing complexion, regardless of cultural bias towards lighter skin and all its implications?
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