bySonu BohraSep 02, 2016 #Snjoutfits 5 Likes
Intricate embroidery, sleek silhouettes and bold hues, Aiman Agha's design masterpiece in a nutshell. She uses everyday silhouettes but adds a punch of unexpected drama to it.
Her idea is to take age-old Indian embroidery techniques and reinvent its application with crazy new motifs. "We focus on making everyday basics interesting. Instead of cookie-cutter, digitally-enhanced graphics, we doodle patterns on the garments and the karigars machine-embroider these designs. It’s still traditional in that sense, and adds a human touch to it," she says.
I love personally love how she make a simple cotton shirt so interesting and almost a statement piece. I've clearly gotten overboard soon leading to obsession. Here are some of my favourite picks from her work. You can shop her latest collaboration here.
Excerpts of this post are taken from here.
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