January 29, 2010

Fashion for All

Fashion isn’t just limited for the size zero models, we recently styled real women with different fashion worries and gave them a make-over. This shoot was styled for iDiva, a Times of India supplement.

The photographs were clicked by Sequira; Makeup: Dilshad Ukaji; Hair: Promod Pawar, Blow Hair


Faye Monteiro, 22, journalist

(Right)T-shirt, Mango; Skirt, Mango; Bolero, Coco; Necklace, Aldo; Clutch & shoes, Aldo

Faye’s fashion worry: I am simple and straight-forward when it comes to clothing.
I am very thin and tall for most things, so I don't experiment with ensembles.
We suggested: A puffy skirt with a t-shirt and bolero adds the right volume to her thin frame. With a body like that, Faye can actually experiment with new trends and fashion fads instead of sticking to a certain set of looks. We tried to bring that out in her.


Shamisksha Bhole, 23, assistant sales manager

(Right) Tunic, Mango; Leggings, model’s own; Jackect, Mango; Necklace, Curio Cottage; Cuff, Curio Cottage; Clutch, Vitamin K & Taxxi; Shoes, Nine West

Shamiksha’s fashion worry: I never experiment with western wear as I’m
on the heavier side. I stick to a kurta and leggings or a formal shirt with pants.
We suggested: Since her upper body is small and the problem area is her hips and thighs, we gave her an A-line tunic instead of a kurta which adds a fresh and you
ng appeal to replace her otherwise monotonous kurta. The jacket balances her upper and lower body.

SOUMI DAS, 24, media person

Dress, Karma Cola; Earrings, Curio Cottage; Cuff, Curio Cottage; Clutch, Aldo; Shoes, Nine West

Soumi’s fashion worry: I generally stick to basic colours and feel black and brown give me a slimming effect. Also I feel bright colours don’t suit dusky skin tone.

We suggested: A multi-hued scarf dress not only conceals her problem area -- the midriff -- but also adds shape to her under bust. Soumi loves to party, so this dress is ideal for her, given the mood of the season.
DEEPA SHARMA, 27, homemaker


Dress, Coco; Jacket, Promod; Necklace, Curio Cottage; Bag, Aldo; Shoes, stylist’s own

Deepa’s fashion worry: “I completely stopped wearing western wear after I became a mother of two. I felt my body was out-of-shape to carry off western clothing.”


We suggested: Deepa has an hour glass figure like most Indian women. We gave her a dress that would highlight her curves. The long jacket not only broke the monotony of red, but also made her comfortable since she was wearing a dress after many years.

January 27, 2010

My Boyfriend Blazer

The boyfriend blazer has been doing the rounds for a while, so we thought we should tell you the best ways of wearing it. This shoot is for iDiva, a supplement with The Times of India.

The looks (L-R)
The cocktail blazer
This blazer is ideal when worn for night outs, an evening soiree or a fun bachelorette party. Pair it with any short dress, with or without leggings. Don't forget your high heels.

Above seen: Tassel dress: Promod, Rs 2450/-, Blazer: Stylist’s own, Fish net stockings: Aldo, Rs 400/-, Shoes: Ninewest, Rs 3690/-, Earrings: Curio Cottage. Rs 600/-, Cuffs, Curio Cottage, Rs. 6000

The beatnik blazer
Any leather, patchwork or funky blazer pairs well with denims or a boho look. Try it with a jumpre, harem pants, dhoti pants or even a ghagra skirt. Team in with suede flats, gladiators or ankle boots.

Above seen: Jumper: Camden, Rs 650/-, Blazer: Tommy Hilfiger, Rs 11,999, Frill boots: Charles & Keith, Rs 4,299/-, Tibetan choker: Curio Cottage, Rs 3,500/-, Black onyx and turquoise beads: Curio Cottage, Rs 3,950/-, Coral necklace: Curio Cottage, Rs 1,200/-


The breezy blazer
Try a pop of fuschia, polka dots, stripes or just a bright shade of yellow and orange. This fun blazer is to jazz up any t-shirt jeans look. You can even pair it with a boring tunic and leggings. With or without heels, you can dress up or dress down the look.

Above seen: Graffiti T-shirt: Promod, Rs 1,290/-, Blazer: Tommy Hilfiger, Rs 6,999/-, Green stripped shoes: Nine West, Rs 3,890/-, Stud earrings: Curio Cottage, 200/-, Clutch: Stylist’s own

The bureau blazer
For a corporate or a more formal event try the good old bureau blazer in grey, black, brown or indigo. Don't get stuck with the trouser and blazer look and widen your wardrobe by pairing it with a structured dress, a pencil skirt or high-waisted pants.

Above seen: Dress: Gauri and Nainika, Ensemble, Rs 16,500/-, Blazer: Mango, Rs 6,499/-
Shoes: Charles & Keith, Rs 2,799/-, Bag: Stylist’s own

January 02, 2010

JSo Style in Femina

Hey happy new year fellow fashionistas!! While there is a lot to celebrate with this season, we have another reason to be happy. JSo Style was published in a leading women's magazine Femina in their issue (December 30, 2009). Here's a glimpse of the article.


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